The Metrics That Matter: Building KPIs That Drive Growth

Not all metrics move the business forward. The Metrics That Matter is a data science book devoted to designing KPIs that genuinely drive growth, focus teams, and inform better decisions.
The writing explores why many organizations track numbers that look impressive but change nothing. Vanity metrics distract, while poorly defined KPIs create misalignment and confusion. This book reframes metrics as behavioral tools—signals that shape priorities, incentives, and action.
Rather than offering generic dashboards, the book emphasizes intention. Readers learn how to connect metrics to strategy, distinguish leading from lagging indicators, and design KPIs that teams can actually influence. Each chapter demonstrates how the right metrics clarify trade-offs and accelerate learning.
The tone is practical and strategic, aimed at leaders, analysts, and product teams. Language remains clear and structured, translating analytical thinking into operational clarity.
The Metrics That Matter moves through goal definition, metric design, validation, review cycles, and cultural adoption—showing how growth follows focus.
Key themes explored include:
• KPI design with purpose
• Leading vs lagging indicators
• Metrics that change behavior
• Alignment across teams
• Measuring what matters most
The Metrics That Matter is for organizations seeking momentum—offering a guide to build KPIs that don’t just measure growth, but create it.