Product Analytics Playbook: Make Products People Love

Great products are shaped by understanding users deeply. Product Analytics Playbook is a data science book devoted to using analytics to design, improve, and scale products people genuinely love.
The writing traces how data informs product decisions across the lifecycle—from discovery and onboarding to engagement, retention, and growth. Analytics here is not about tracking everything, but about measuring what reflects real user value.
Rather than dashboards in isolation, the book emphasizes questions. Readers learn how to define success metrics, interpret user behavior, run experiments, and connect insights directly to design and roadmap decisions. Each chapter shows how product intuition becomes stronger when paired with disciplined analysis.
The tone is practical and product-focused, aimed at product managers, analysts, and growth teams. Language remains clear and action-oriented, bridging user experience with quantitative insight.
Product Analytics Playbook moves through metric frameworks, funnels, cohorts, experimentation, and feedback loops—demonstrating how analytics guides products toward delight.
Key themes explored include:
• User-centered metrics
• Behavioral analysis
• Product experimentation
• Retention and growth
• Analytics-driven design
Product Analytics Playbook is for builders who care about users—offering a roadmap to turn data into products people return to and recommend.