Metaverse to Marketplace: Where Value Will Emerge

The metaverse will not succeed because it is immersive—it will succeed only where it creates real economic value. Metaverse to Marketplace: Where Value Will Emerge cuts through speculation to examine where spatial experiences translate into sustainable business models.
This book approaches the metaverse through an economic lens. It explores how value is created, exchanged, and retained in virtual and hybrid environments, moving beyond avatars and virtual land toward productivity, commerce, and services. The focus is on use cases that generate revenue, efficiency, or strategic advantage.
Rather than predicting a single metaverse, the book analyzes multiple paths: enterprise collaboration, digital twins, training, retail, and creator economies. Readers learn why many experiments fail—and why a few succeed quietly.
You will explore:
• Why immersion alone does not guarantee value
• Where spatial experiences deliver economic return
• How virtual goods and services find real demand
• Why enterprise use cases mature before consumer ones
• How marketplaces form around spatial capabilities
This book is for founders, investors, and decision-makers evaluating spatial technology seriously. If your interest in the metaverse is grounded in value—not hype—this book shows where opportunity actually emerges.