Data from the Physical World: Turn Signals into Value

The physical world is constantly speaking—but most organizations don’t know how to listen. Data from the Physical World: Turn Signals into Value focuses on the journey from raw sensor signals to decisions that actually matter.
This book is about interpretation, not collection. It explains why more data rarely leads to more value, and how noise, context loss, and poor framing turn physical signals into unused dashboards. Readers learn how meaning emerges only when data is shaped by purpose, timing, and domain understanding.
Rather than starting with platforms or analytics tools, the book starts with questions: what signal matters, to whom, and when? It explores how temperature, motion, pressure, and location become indicators of behavior, risk, or opportunity—only when aligned with real decisions.
You will examine:
• Why raw sensor data has no inherent value
• How context turns signals into insight
• Why timing matters more than volume
• How physical data supports better decisions
• Where most IoT data pipelines lose meaning
This book is for product leaders, analysts, engineers, and decision-makers who want outcomes, not metrics. If your systems collect data but fail to change action, this book shows how value is created at the moment signals meet intent.