Carbon Counts: Measure, Reduce, Remove

You can’t manage what you can’t measure—and in climate action, vague claims are no longer enough. Carbon Counts: Measure, Reduce, Remove is a practical guide to understanding carbon as a quantity that must be tracked, acted on, and ultimately eliminated.
This book takes a measurement-first stance. It explains how emissions are calculated across products, companies, and supply chains, and why inconsistent accounting undermines real progress. Rather than treating carbon as an abstract footprint, the book shows how it becomes a decision variable—shaping strategy, investment, and accountability.
Readers are guided through the full sequence: measuring emissions accurately, reducing them where it is cheapest and fastest, and removing what cannot yet be eliminated. The emphasis is on prioritization and honesty—knowing when reduction beats removal, and when offsets create more confusion than impact.
This book focuses on:
• Why credible measurement is the foundation of climate action
• How reduction delivers faster impact than compensation
• Where carbon removal fits—and where it is misused
• Why transparency matters more than perfection
• How carbon accounting shapes real decisions
This book is for sustainability leaders, policymakers, analysts, and operators who want climate action grounded in numbers, not narratives. If carbon truly counts, this book shows how to treat it that way.