Automation ROI: Measure What Matters

Automation does not fail because robots underperform—it fails because value is measured poorly. Automation ROI: Measure What Matters is a hard-nosed guide to evaluating automation based on outcomes, not excitement.
This book speaks directly to decision-makers. It cuts through vanity metrics like speed, utilization, and demo success, and asks tougher questions: What changed? What improved? What actually paid back? The focus is on connecting automation to business reality.
Rather than promoting automation everywhere, the book explains when automation *should not* be used. It examines hidden costs—integration, downtime, retraining, maintenance—and shows how poorly scoped projects destroy ROI quietly over time.
This book reframes success around:
• Value created, not tasks automated
• Stability gained, not headcount reduced
• Reliability over peak performance
• Long-term cost curves, not first-year wins
This book is for executives, operations leaders, and automation teams tired of guessing. If you want automation decisions backed by evidence—not optimism—this book shows how to measure what actually matters.